Effective brand messaging helps to shape consumer perceptions and decision-making behavior. It aligns market strategy with the needs of consumers, cre...
This article will help you to understand what Social Media Stories are, why they are effective advertising tools, and how to use them to your advantag...
Optimising your website or blog is a daunting but essential task. You want to be sure any content you write for the web is optimised for search engine...
SEO keyword research is an important part of optimising any content you write for the web. This article outlines why SEO keyword research is important...
Running customer focus groups is an effective way of getting to know your customers. This article provides information about customer focus groups, an...
Using empathy mapping can be a really powerful way to understand your customers or target audience. This article provides information on the importan...
Writing sales copy is an often under-appreciated art. Many companies often fall into the trap of choosing to write sales and website copy in-house. Bu...
This article explains the purpose of the AIDICA framework in sales copywriting, and provides some information on how to use AIDICA to create sales cop...
Customer personas are an important part of market research. This article explains what customers are, why they are useful, and provides 7 tips on how...