Effective brand messaging helps to shape consumer perceptions and decision-making behavior. It aligns market strategy with the needs of consumers, cre...

This article will help you to understand what Social Media Stories are, why they are effective advertising tools, and how to use them to your advantag...

Here are 7 ways in which you can easily optimise your web images and make a surprising difference to your SEO.

Optimising your website or blog is a daunting but essential task. You want to be sure any content you write for the web is optimised for search engine...

This article outlines what search engines ‘like’ in terms of high-quality content, why this is the case and discusses content best practices.

This article outlines what is meant by readability, why it is important, and outlines 7 ways to instantly improve the readability of your content.

SEO keyword research is an important part of optimising any content you write for the web. This article outlines why SEO keyword research is important...

Running customer focus groups is an effective way of getting to know your customers. This article provides information about customer focus groups, an...

Using empathy mapping can be a really powerful way to understand your customers or target audience. This article provides information on the importan...

Writing sales copy is an often under-appreciated art. Many companies often fall into the trap of choosing to write sales and website copy in-house. Bu...

This article explains the purpose of the AIDICA framework in sales copywriting, and provides some information on how to use AIDICA to create sales cop...

Customer personas are an important part of market research. This article explains what customers are, why they are useful, and provides 7 tips on how...